Like Deming, Dr Joseph Juran is a charismatic figure of senior age, being born in December 1904. A Balkan-born American, Joseph Juran started out professionally as an engineer in 1924. In 1951 his first Quality Control Handbook was published and led him to international eminence. Chapter 1 of the book was titled The Economics of Quality and contained his now famous analogy to the costs of quality: 'there is gold in the mine'.
            Again like Deming, Juran was invited to Japan in the early 1950s by the Union of Japanese Scientists and Engineers (JUSE). He arrived in 1954 and conducted seminars for top and middle-level executives. His lectures had a strong managerial flavour and focused on planning, organisational issues, management's responsibility for quality, and the need to set goals and targets for improvement. He emphasised that quality control should be conducted as an integral part of management control.
            His lectures were followed up at more junior management by JUSE and the Japanese Standards Association. Large companies started internal training, courses for foremen were offered on national radio, and booklets were even made available at newspaper kiosks.
            Juran has had a varied career in management and his interest has been wider than just quality, having been concerned with the underlying principles common to all managerial activity. His 12 books have collectively been translated into some 13 languages. He has received more than 30 medals, honorary fellowships, etc in 12 countries. Like Deming, these include the highest decoration presented to a non-Japanese citizen, the Second Order of the Sacred Treasure.